In 1987, DUX introduced the DUXIANA marketing concept in Europe, Great Britain and the United States. A tightly controlled system, these specialty stores are under license arrangement, and provide exclusive furnishings for the bedroom, with particular emphasis on the DUX bed. Serving as one-stop shopping centers for the bedroom, DUXIANA stores offer, in addition to The DUX Bed, the highest quality headboards, linens and down products.
To date The DUX Bed is available in over 110 DUXIANA stores worldwide.